Vaccination
Continuous
47 counties
- Health
- Radio
- Schools
- Community health
Chapter III — Public Systems
Campaigns are timelines. Arrival becomes local.
Public systems are built to run for years across the same pathways, and to sound like the place they serve.
Section 08 — Campaign Systems
Campaigns are timelines, not posters.
Road Safety
Seasonal peaks
Corridors
- Transport
- Police
- Outdoor
- Insurance
Tourism
Two seasons
Global
- Embassies
- Airports
- Museums
- Digital
Investment
Multi-year
Bilateral
- Missions
- Press
- Reports
- Events
Environment
Generational
Watersheds
- Counties
- Schools
- Agriculture
- Media
Education
Annual cycle
Every ward
- Schools
- Libraries
- SMS
- Radio
Tax
Annual cycle
Taxpayers
- Revenue
- Portals
- Broadcast
National Celebrations
Fixed dates
National
- Ceremony
- Broadcast
- Cities
- Diaspora
Election Awareness
Five-year
Registers
- Commission
- Civic groups
- Radio
- Digital
Behaviour Change
Long horizon
Households
- Health
- Community
- Schools
- Drama
Every campaign travels the same communication pathways.
Trust travelsthrough systems.
Section 07 — Localization
The world arrives. Nothing should feel imported.
- International organisationsArriving
- Foreign insurersArriving
- EmbassiesArriving
- Development agenciesArriving
- MultinationalsArriving
- Maps
- Counties
- Language
- Kiswahili, English, mother tongue
- Photography
- Communities, not stock
- Colour
- Softened to the light here
- Identity
- Kenyan, not imported
Transformation 0% — global institution to Kenyan civic presence